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烟草在线据《里奇蒙时讯报》报道编译 奥驰亚集团公司的菲利普莫里斯美国公司和美国无烟烟草经营公司计划从3月开始在堪萨斯州试销一种新型的无烟烟草产品。
公司发言人于星期三（2月23日）表示，这种产品，称之为无烟烟支，是专为寻求传统口用烟草如鼻烟的无痰替代品的吸烟者或鼻烟烟民提供的。
美国顶级卷烟制造商菲利普莫里斯美国公司将试销以其最畅销的卷烟品牌万宝路命名的无烟烟支。奥驰亚的无烟烟草子公司美国无烟烟草公司，将试销其热销品牌干杯名称的无烟烟支产品。
“我们知道大约四分之一的吸烟者说，他们对替代卷烟的无烟烟草感兴趣，”奥驰亚客户服务公司发言人肯·加西亚说。奥驰亚客户服务公司为位于恩里科的奥驰亚集团及其子公司提供支持功能。
“很明显，在成人烟民市场上有机会，所以我们想要了解这个产品如何同成年烟民联系起来。”
加西亚说，无烟烟支是含有细微研磨的烟草，覆盖在大约2.5英寸长的木棍上的产品。约三分之二的木棍上覆盖着烟草。加西亚描述，消费者把木棍放在他们的口中，“享受烟草的味道”，之后抛弃木棍。
加西亚说，这种产品将以每盒10支装销售，价格与优质湿无烟烟草品牌的相当。干杯和万宝路品牌有4种口味的产品出售。
这些无烟烟支是最新几年推出的几种替代烟草制品，因为奥驰亚集团和其他卷烟制造商已经找到了用新颖产品取代美国整体消费下降的卷烟的途径。(新商盟网xinshangmeng.org)
菲利普莫里斯公司和其他烟草公司已经转向无烟烟草产品，为烟民提供替代品，因为越来越多的州和地区实施了公共场所和室内吸烟禁令。
一个主要的控烟组织“无烟儿童运动”，在周三（2月23日）的一份声明中，批评这些产品“是另一个方法，让人们，包括孩子在内，沉迷于尼古丁，并让那些已经上瘾的人不戒烟。”
该组织呼吁美国食品和药品管理局使用其对烟草制品的管理权限，密切仔细地研究无烟烟支。
在星期三，还不清楚美国食品和药品管理局的烟草管理，可能对无烟烟支的销售产生怎样的影响。
在2009年，国会授权美国食品和药品管理局管理烟草，该机构已颁布法令，要求新烟草制品或现有产品的变异产品，需要提交审批。大致相当于在2007年2月15日之前上市的产品可以获得豁免。
加西亚说，公司提供了美国食品和药品管理局要求的投放市场的产品信息。美国食品和药品管理局的发言人说，本机构不能对产品意见书发表评论。
加西亚说，菲利普莫里斯美国公司和美国无烟烟草公司计划在堪萨斯的商店内进行“有限的销售”，试销无烟烟支。
借口竞争的原因，他对为什么公司选择了堪萨斯，以及试销时间要持续多长时间，或者该公司研究或者开发这种产品用多长时间不发表评论。(新商盟网xinshangmeng.org)
该产品是在里士满地区的工厂内生产的，但是加西亚拒绝透露更多细节。
Altria companies to test new smokeless tobacco stick
Published: February 24, 2011Richmond Times-Dispatch
Altria Group Inc.'s Philip Morris USA and U.S. Smokeless Tobacco operating companies are planning to test-market a new type of smokeless tobacco product in Kansas starting in March.
The product, called a smokeless tobacco stick, is designed for smokers or snuff tobacco users looking for a spit-free alternative to traditional oral tobacco such as snuff, a company spokesman said Wednesday.
Top U.S. cigarette maker Philip Morris USA will test-market the product under the brand name of its most popular cigarette, Marlboro. Altria's smokeless tobacco subsidiary, U.S. Smokeless Tobacco Co., will test-market a smokeless tobacco stick using the Skoal name, its top-selling brand.
"We know that about a quarter of adult smokers have said they are interested in smokeless tobacco alternatives to cigarettes," said Ken Garcia, a spokesman for Altria Client Services, which provides support functions for Henrico County-based Altria Group and its subsidiaries.
"There is obviously an opportunity in the marketplace there with adult smokers, so we want to gain understanding of how this product connects with adult smokers."(新商盟网xinshangmeng.org)
The smokeless tobacco sticks consist of finely milled tobacco that is coated on roughly 2.5-inch-long wooden sticks, Garcia said. About two-thirds of the stick is coated with tobacco. The consumer places the stick in their mouth and "enjoys the tobacco flavor," as Garcia described it, and discards the stick when done.
The product will be sold in packs of 10 sticks, priced roughly equivalent to a premium moist smokeless tobacco brand, Garcia said. The Skoal and Marlboro products will be sold in four flavors.
The smokeless sticks are the latest of several alternative tobacco products introduced in recent years as Altria Group and other cigarette makers have sought ways to replace declining overall U.S. cigarette consumption with novel products.
Philip Morris USA and other cigarette companies also have moved into smokeless products to provide alternatives for smokers as a growing number of states and localities have adopted bans on public and indoor smoking.
In a statement Wednesday, the Campaign for Tobacco-Free Kids, a major tobacco-control group, criticized the products as "yet another way to get people, including kids, hooked on nicotine and to keep those already hooked from quitting."
The group called on the U.S. Food and Drug Administration to use its regulatory authority over tobacco products to closely scrutinize the smokeless tobacco sticks.
It was not immediately clear Wednesday exactly how the FDA's tobacco regulations might affect the sale of smokeless tobacco sticks.
The FDA was granted power by Congress to regulate tobacco in 2009, and the agency has issued rules requiring that new tobacco products or changes to existing products be submitted for approval. Exemptions are made for products deemed "substantially equivalent" to those already on the market before Feb. 15, 2007.(新商盟网xinshangmeng.org)
Garcia said the company provided product information that the FDA requires for a product launch. A spokesman for the FDA said the agency cannot comment on product submissions.
Philip Morris USA and U.S. Smokeless Tobacco plan to test-market the smokeless tobacco sticks in "limited distribution" in stores in Kansas, Garcia said.
Citing competitive reasons, he would not comment on why the company chose Kansas, how long the test-marketing might last, or how long the company has been researching and developing the product.
The product is being manufactured at a Richmond-area facility, but Garcia declined to be more specific.
奥驰亚试销新无烟烟支产品
